For 2011, DealerCamp will again be held at the Snow Park Lodge at the Deer Valley Resort in Park City, Utah—just 45 minutes from the Salt Lake City international airport.

This area offers outstanding roads and trails for product testing in a spectacular setting.

Monday, July 25th

8:00am – 8:00pm, Exhibitor Move-in



Tuesday, July 26th

7:00am - 9:00am, Exhibitor Move-in

7:15am - 8:00am, Morning run presented by Triathlon America and led by Dan Empfield - Meet in front of The Lodges at Deer Valley 

9:00am – 5:00pm, DealerCamp Expo – Snow Park Lodge Parking Lots

9:30am - 4:00pm, DealerCamp Downhill Shuttle - Grab a DH bike and shuttle to the top of the world famous NCS trail.  Board the shuttle at the Doe Pass Road expo gate. Aproximately 30 minutes between rides.
 
9:30am - Shimano XT and XTR Shadow Plus group demo rides led by Shimanos own tech guru Matt Robertson and Masters DH champ Joe Lawwill. More Info/Signup. - Shimano booth 509

10:00am - Group road ride with Greg LeMond - Lemond Fitness Booth 709

10:00am - Ruthie Matthes poster signings, photos and ride opportunities - Magura Booth 518

10:30am - Cane Creek MTB ride with director of Mountain Trails Foundation & Friends - Cane Creek booth 217 

1:00pm - 1 Hour Merchandising Basics clinic presented by Pearl Izumi with Bruce Schofield - The Lodges at Deer Valley Oak Meeting Room B

1:00pm - Shimano XT and XTR Shadow Plus group demo rides led by Shimanos own tech guru Matt Robertson and Masters DH champ Joe Lawwill. More Info/Signup. - Shimano booth 509

2:00pm - Camelbak MTB ride and product demo with Eric Porter - Camelbak booth 106

4:00pm - 1 Hour Merchandising Basics clinic presented by Pearl Izumi with Bruce Schofield - The Lodges at Deer Valley Oak Meeting Room B

4:45pm - Lemond Fitness Raffle - Lemond Fitness Booth 709 

5:30pm – 9:00pm, Industry Reception presented by the Cycling Sports Group and the DealerCamp Dirt Gran Prix, presented by Raleigh – Snow Park Lodge

Kick back after a great day of meetings, riding and deciding with a cold beverage and some tasty appetizers. Enjoy the company of the best in the bicycle industry, featuring the inaugural DealerCamp Dirt Gran Prix presented by Raleigh.



DealerCamp Gets Dirty

We are pleased to announce an exciting enhancement to the activities at DealerCamp 2011 with the addition of the DealerCamp Dirt Grand Prix presented by Raleigh. The Dirt Grand Prix short track cross-country mountain bike race will run during the opening evening and will feature men's and women's Elite races. Additionally the evening will offer an Industry Challenge open event, giving exhibitors and attending retailers a chance to test their XC skills against one another. CLICK HERE FOR MORE INFO




Wednesday, July 27th
 
7:00am - 12:00pm - Wetsuit Demos - Silver Mountain Sports Club - Free shuttle provided by Blueseventy. Visit the Triathlon America booth for details - booth TA-0

9:00am – 5:00pm, DealerCamp Expo – Snow Park Lodge Parking Lots

9:30am - 4:00pm, DealerCamp Downhill Shuttle - Grab a DH bike and shuttle to the top of the world famous NCS trail.  Board the shuttle at the Doe Pass Road expo gate. Aproximately 30 minutes between rides.

9:30am - Shimano XT and XTR Shadow Plus group demo rides led by Shimanos own tech guru Matt Robertson and Masters DH champ Joe Lawwill. More Info/Signup. - Shimano booth 509
 
10:00am - Hydrapak & Scott Sports MTB Ride - Scott Sports Booth 400

10:00am - Ruthie Matthes poster signings, photos and ride opportunities - Magura Booth 518

10:30am - Cane Creek MTB ride with director of Mountain Trails Foundation & Friends - Cane Creek booth #217

11:00am - 1 Hour Merchandising Basics clinic presented by Pearl Izumi with Bruce Schofield - The Lodges at Deer Valley Oak Meeting Room B

1:00pm - Mercury & Veloshine Rotyal Street Hill Climb - Check in early at the Mercury Booth 504

1:00pm - Shimano XT and XTR Shadow Plus group demo rides led by Shimanos own tech guru Matt Robertson and Masters DH champ Joe Lawwill. More Info/Signup. - Shimano booth 509

2:00pm - Camelbak MTB ride and product demo with Kirt and Lindsey Voreis - Camelbak booth 106

2:00pm - 1 Hour Merchandising Basics clinic presented by Pearl Izumi with Bruce Schofield - The Lodges at Deer Valley Oak Meeting Room B

3:00pm - Group MTB Ride with Eric Porter - Hayes Bicycle Group Booth 607

4:00pm - Cane Creek beer tasting with Wasatch Brewery. Cane Creek booth 217

4:45pm - Lemond Fitness Raffle - Lemond Fitness Booth 709



Thursday, July 28th

7:15am - 8:00am, Morning run presented by Triathlon America and led by Dan Empfield - Meet in front of The Lodges at Deer Valley

9:00am – 5:00pm, DealerCamp Expo – Snow Park Lodge Parking Lots

9:30am - 4:00pm, DealerCamp Downhill Shuttle - Grab a DH bike and shuttle to the top of the world famous NCS trail.  Board the shuttle at the Doe Pass Road expo gate. Aproximately 30 minutes between rides

9:30am - Shimano XT and XTR Shadow Plus group demo rides led by Shimanos own tech guru Matt Robertson and Masters DH champ Joe Lawwill. More Info/Signup. - Shimano booth 509
 
10:00am - Group road ride with Greg LeMond - Lemond Fitness Booth 709

10:00am - Ruthie Matthes poster signings, photos and ride opportunities - Magura Booth 518

11:00am - 1 Hour Merchandising Basics clinic presented by Pearl Izumi with Bruce Schofield - The Lodges at Deer Valley Oak Meeting Room B

1:00pm - Shimano XT and XTR Shadow Plus group demo rides led by Shimanos own tech guru Matt Robertson and Masters DH champ Joe Lawwill. More Info/Signup. - Shimano booth 509

2:00pm - 1 Hour Merchandising Basics clinic presented by Pearl Izumi with Bruce Schofield - The Lodges at Deer Valley Oak Meeting Room B

4:45pm - Lemond Fitness Raffle - Lemond Fitness Booth 709 



Friday, July 29th

8:00am – Noon, Exhibitor Move-out 



                                                        
                                                      Check back often for schedule updates