DealerCamp is an innovative experiential trade event that brings together bicycle suppliers and retailers at a strategic time in today’s product and buying cycles. Our intimate format and high level of customer service create the best possible atmosphere for conducting business. The program is simple: Meet, Ride & Decide.

DealerCamp takes place at Deer Valley Resort in Park City, Utah—an epic, easily accessible location that offers everything suppliers need to showcase new product while providing a high-quality experience for retailers.

DealerCamp is run by Lifeboat Events, a company comprised of bicycle industry veterans who care deeply about finding the best ways to serve the bicycle industry’s needs.